Aim for a multi-functional downtown. Successful downtowns attract a wide range of individuals by affecting housing, work, shopping, culture, entertainment, government, and tourist attractions

Develop a broad strategy for revitalizing downtown areas. Improving the Rutherford West End area must address several areas at once. Supporting community development means supporting the whole community - the human, social, and economic dimensions as well as the physical.

Downtown revitalization projects should include not only commercial businesses, but also after-school programs, youth development, employment services, arts, recreational opportunities, and public transit.

Create partnerships. Revitalization projects should encompass a wide range of activities. Therefore, it requires the cooperation of local government, chambers of commerce, the private sectors, civic organizations, and other key institutions.

Pay particular attention to attracting commercial business. The Rutherford West End needs to find an anchor for this area.  One or more businesses that will provide foot traffic for the area that will supplement and compliment the existing businesses.

Focus on developing the unique qualities of the West End.  The West End of Rutherford has many redeeming qualities. The local school, local fire department, Its accessability to public transportation and the value of a walking-friendly neighborhood.

The West End area should strive to improve pedestrian walkways through installation of attractive lights, benches, and flowers in order to draw shoppers and other traffic.

Our strategies must be locally based and flexible. Downtown revitalization programs must be flexible not only in terms of goals, but must also adapt their strategies to local needs. It is also crucial that we take advantage of the particular skills of our residents and local program coordinators as we proceed with this project.

Secure multiple sources of funding. Although it is important to secure funding from a variety of sources, assistance from local governments is particularly important.